I’m the senior copywriter for both PROVEN Skincare and its sister company, Noteworthy Scents.

Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual’s unique needs. Based on its proprietary, award-winning Skin Genome Project™—the world’s largest beauty knowledge database—PROVEN’s technology turns millions of scientific data points into personalized skincare formulations that deliver results.

In 2022, PROVEN launched its sister company, Noteworthy, to revolutionize the way people explore fragrances. The vision? To make finding a perfume effortless and enjoyable, through an innovative, AI-backed fragrance experience. With a success rate of nearly 90%, Noteworthy has helped countless individuals uncover their signature scent—the fragrance that embodies their unique essence.