Storytelling with a human touch
“When you write, you lay out a line of words.
The line of words is a miner’s pick, a woodcarver’s gouge, a surgeon’s probe. You wield it, and it digs a path you follow. Soon you find yourself deep in new territory. Is it a dead end, or have you located the real subject? You will know tomorrow, or this time next year.
The writing has changed, in your hands, and in a twinkling, from an expression of your notions to an epistemological tool.”
— Annie Dillard, The Writing Life
A few favorites.
Greenwashing is the process of making misleading or false claims about the environmental impact of a product, presenting it as more environmentally sound than it truly is. What makes it so tricky is the fact that it’s subtle—when done well, it’s basically invisible.
Clinical terminology provides a universal language for scientists across the world to communicate their findings and describe their study design. That means the details really matter—there’s a difference between a “clinical study” and a “clinical trial,” for example.
Ritual’s clinical study has been published in Frontiers in Nutrition. I sat down with Ritual’s VP of Scientific Affairs, Dr. Mastaneh Sharafi to shed some light into what this milestone means—for our customers, our company, and the scientific community at large.
